01 September, 2016

Why All Bloggers Should Be Using Instagram Stories

Instagram Stories
So, I admit, I'm very late to the game.  I tried to be the cool girl who had the latest version of Instagram updated when Instagram Stories releases, but of course my update didn't seem to be working.  For a moment I thought that maybe the 500+ people I followed just weren't uploading stories since I couldn't see anything.  Turns out, I just needed to delete and re-install the app.  I swear, for someone who's fairly computer-literate and on one almost all day, I have my serious newb moments.

A few weeks back, when I finally got my Instagram update to work, I realized just how many people were utilizing Instagram Stories.  I follow a variety of people on Instagram, from friends, to designers, to bloggers, to a few celebs.  I don't care nor have time (or battery) to follow all of these people on Snapchat, so seeing some of their quick clips was fun!

Chances are, if you're a blogger, you're already on your Instagram Story game.  But if you're like me and either were late to the game or doubted the latest and greatest Social Media, keep reading.

You can follow me on Instagram (and check out my occasional story) here!  If you're a total newb, you can view someone's story by clicking on their main picture (it will be flashing a purple-ish border if they have one).
Fashion Blogger Instagram

Reasons to Stay Active on Instagram Stories

Do the math: I'd say about 85-90% of my Snapchat followers came from Instagram.  The others are just family and friends, but the majority were already following me on Instagram.  My reach on Instagram is larger than Snapchat, and I think this holds true for most social influencers.  Most users have 1/10 followers on Snapchat than Instagram.  So, you're reaching a much larger crowd by posting to Instagram Stories!
Evolve:  Yes, it can be a bit frustrating having a new and improved social media app or platform promoted what seems like every day.  But, part of growing a brand and staying in-the-know is evolving with new platforms that launch.  I had the same hang-ups when Snapchat first launched, and here I am posting photos daily with the puppy filter.
Storage: Snapchat takes up tons of storage and battery on my phone.  I've had to delete the app at times just to be able to take photos, but I won't be deleting trusty IG anytime soon.  Instagram doesn't use up battery even close to the way Snapchat does, so save your followers the hassle.
Widen your reach: You know you've gone on a little Instagram stalking spree.  Think about the number of people who may come across your profile, notice you have a story, watch it, and could be prompted to follow or engage.  It's another way to interact on a more personal basis instead of just a simple photo.

What do you think about Instagram Stories, and what's your favorite thing?  Have you found it beneficial to your blog at all?  Leave any feedback and thoughts below!


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